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To celebrate the opening of their nearly 15,000 square foot flagship store in Taiwan (shown above), Burberry World Live, a 360 immersive experience, began in Taipei on 26 April 2012.
Christopher Bailey designed a custom cylindrical space that brought to life the Burberry worlds of British Heritage, Fashion, Music and Weather to celebrate the opening of the Burberry Taiwan flagship store at Taipei 101.
Combining an eight part 360 degree film, a live musical performance and digital weather experience, Burberry World Live will tour cities globally including London, Hong Kong and Chicago later this year.
This multi sensory experience is the first to blur the physical and digital dimensions of the brand.