If It's Hip, It's Here (Archives)

Armrevolution: Luxury Cufflinks 'Recruit' Consumers With Style & Design

I recently discovered a new company that produces beautifully designed men's cufflinks. But don't call them a jeweler because they have positioned their product as .... ready for this? Arm Architecture (yep, that's trademarked) and they are asking you to join their movement, Armrevolution.

Now, if they didn't produce a gorgeous product and their packaging and site weren't so nicely designed, I'd be inclined to mock them mercilessly for their attempt at selling $750.00 cufflinks as a grass roots movement.

Above: One of the six designs in the Perpetual Series, made of the finest Japanese steel. Price: $750.00USD

Call it a "Marketing Concept" or a "Brand Image", but whatever you call it, it's cohesive, unique and beautifully presented. They even produced an online film and are recruiting girls for future Armrevolution projects.

After surfing their site and engaging in the aforementioned, the idea of joining the Armrevolution and sporting their Arm Architecture goes from potentially silly to somewhat appealing.

A new men's luxury brand based in London, Armrevolution, engraves a unique ID number into each pair of cufflinks, giving the owner instantaneous VIP membership in this exclusive club, assuming, of course, he registers his Arm Architecture.

Above: their online registration form, your entrance to the Movement

Each pair of cufflinks, er...Arm Architecture, comes with a nicely designed reusable magnetic acrylic box and lovely leather traveling case.

They certainly deserve props for their initial launch; the Perpetual Series, six stunningly modern, clean and elegantly designed cufflinks made of Japanese Stainless Steel.

Please click on the following images to enlarge:

They even have Armrevoluton Girls:

And an Armrevolution film:

See all this and more at Welcome to the ARMREVOLUTION.

So..... Are you going to enlist?

ARMREVOLUTION - LONDON
38 Spital Square
London E1 6DY
T: + 44(0) 207 247 3688
F: + 44(0) 207 247 8048
info@armrevolution.com

ARMREVOLUTION - NEW YORK
1178 Broadway, 3rd Floor
New York, NY 10001
T: +1 (646) 375 5190
F: +1 (347) 649 2137
info@armrevolution.com

Microsoft's Zune: Outhipping Apple's ipod?

Zune, Microsoft's MP3 player, which sold like hotcakes this past holiday, has an impressive visual arts site that has terrific animated films, wallpaper, icons and posters. All available for download or just entertainment.

The entire site is a delight and certainly more interesting than watching silhouetted people -even if it is Mary J. Blige, grooving to music (sorry Apple and TBWA/chiat).

Just look at four examples (of many) of the latest films on zune-arts and I bet you'll be sure to register on their site. Even if you own an ipod.

Below are the following animated films.
Swap Meet by Against all odds with music by The Deadly Syndrome, Generous Monster by Bitstate with music by Lily Allen, Moodbot Rob Shaw with Bitterweet Music, and Two Little Birds By Motion Theory with music by The Ashtar Command

Be sure to turn up your volume, the music on these is fabulous-of course.

For more information on the creative forces behind these films, visit http://www.zune-arts.net/

Go here to see many more fabulous animated films, wallpapers, music and more.

Painters Get Tipsy: Champagne Art

Some of you may have woken up this morning a bit hung over (in which case this post may actually make you ill). For the rest of you, however, I wanted to share a few artists' interpretations of the "bubbly" as an homage to ringing in the new year.