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Showing posts with label alice in wonderland movie. Show all posts
Showing posts with label alice in wonderland movie. Show all posts

Great Media Buy? Or Poor Taste? Mad Hatter takes Over L.A. Times


The Los Angeles Times broke new ground yesterday, translating the "homepage" take-over concept from the Web to print and delivering Disney's Mad Hatter to readers' doorsteps, driveways and city street corners.

Timed to coincide with the release of the highly-anticipated "Alice in Wonderland," starring Johnny Depp, The Times is the only major newspaper in the country to carry the innovative ad unit, conceived to launch the film in the most creative and unexpected manner to Southern California's key movie-going audiences and creative community. The cover-wrap art successfully coveys Depp's Mad Hatter visage as a 3D image in a 2D format and creates a powerful opening day impression.



But not everyone thinks this was a good idea.

(Reuters) - The Los Angeles Times' critic may have panned the film, but that didn't stop Disney from paying top dollar to turn the newspaper's front page into a special advertisement on Friday for the new movie, "Alice in Wonderland."

The ad, believed to be the first of its kind among America's leading big-city dailies, dismayed some readers and was lamented by media scholars as the latest troubling sign of difficult times at the newspaper and for journalism generally.

The ad features a full-color photo of actor Johnny Depp in gaudy makeup, wig and costume as the film's Mad Hatter character, superimposed across an authentic-looking front page mock-up, topped by the Times' traditional masthead.

Depp's image -- emblazoned with the phrase, "Johnny Depp is the Mad Hatter" -- overlaps an old weather photo and two columns of reprinted stories about healthcare and Afghanistan, minus bylines and other names. The word "Advertisement" appears in smaller type just below the masthead.

To get to Friday's real news, readers had to open the so-called cover wrap, which was folded around the Times' entire A section as a two-page, front-to-back promotional spread.

A Times spokesman, John Conroy, declined to discuss the cost of the ad, but said, "The Times' front section is our most valuable real estate, so the ad unit was priced accordingly."

Hollywood blogger Sharon Waxman cited one "media buyer insider" as saying the Walt Disney Co, the studio behind the film, paid $700,000 for the space.

"That's a low price to sell your soul," said Roy Peter Clark, senior scholar at the Poynter Institute for Media Studies, who expressed sympathy for the paper and discomfort at the blurring of commercial and editorial interests.

SAD DAY FOR GREAT PAPER?

"I want the Los Angeles Times to make a lot of money, and I want them to do use that money to do some of the best journalism they've ever done," he said. "But I think that this strategy is deceptive, and that my old school ulcer is starting to burn a little a bit."

Others were more blunt.

"It's a sad day in the history of a great newspaper, and my impression is they have received a lot of calls from people who are incensed by it, loyal readers," said Bryce Nelson, a former Times correspondent who teaches journalism at the University of Southern California.

The Times promotion apparently held little or no sway for the newspaper's main film critic, Kenneth Turan, whose review on Thursday called Tim Burton's take on the Lewis Carroll classic "middling" and "surprisingly inert." The film has drawn mixed reviews overall.

Conroy disputed the notion that the ad undermines the paper's editorial integrity.

"We made it clear that this was a depiction of the front page, rather than a real front page of the newspaper," he said. "We had an unusual opportunity here to stretch the traditional boundaries and deliver an innovative ad unit that was designed to create buzz."

But Nelson said the ad would prove a turnoff to many subscribers, some of whom he knows had called him to protest.

"What this demonstrates is the newspaper's seeming willingness to put revenues over news coverage," he said.

Conroy said the editorial staff was informed in advance of the Depp ad, but he did not know if it elicited the kind of grumbling that occurred when the paper ran a cover-wrap in June promoting the new HBO television series "True Blood." That wrap was not presented as a faux front page.

The Times, which began selling display ads on its front page in 2007, also raised eyebrows last year when it ran a front-page TV advertisement that resembled a news story.

The nationally circulated USA Today drew criticism for a pseudo edition of its newspaper distributed at an AIDS conference in Geneva as a promotion for a pharmaceutical company. The Wall Street Journal and other dailies have run partial wrap sleeves around the outsides of their papers.

Like many newspapers, the Times has been hit hard by declining circulation and shrinking ad revenues, forcing the paper to scale back coverage and lay off hundreds of employees in recent years. The paper's corporate parent, the Tribune Co, filed for Chapter 11 bankruptcy protection in December 2008.

Curiouser & Curiouser: Art Works Inspired By Alice In Wonderland



above: detail from Alice and Bunnypillar by Kukula

Gallery Nucleus presents CURIOUSER & CURIOUSER, a new exhibit of artworks inspired by Alice In Wonderland.

The show runs from February 27, 2010 – March 29, 2010 and features paintings, sculptures, illustration, photography, etchings, mixed media, prints and more inspired by Lewis Carroll’s ‘Alice’s Adventures In Wonderland’.

Featuring work by Amy Sol, Chris Appelhans, Kukula, Naoto Hattori and various other contemporary artists, a superbly talented and diverse roster get curiouser and curiouser with works that range from the gothic to the whimsical.

Some of my favorite pieces from the show. please note that for visibility I have shown most unframed:

Kei Acedera (2 details of one piece):

Chris Appelhans:

Oksana Badrak (2 separate pieces):

Naysa Bove:

Vera Brosgol (2 framed pieces sold as one):

Bill Carman (3 separate pieces):


Alberto CerriteƱo:

Sean Chao:


Adolie Day:

Jeremy Enecio:

Cory Godbey (2 separate pieces):

Naoto Hattori:

David Ho:


Sterling Hundley:

Aya Kakeda:

Kukula:

SEILER:

Marguerite Sauvage (4 separate pieces):


Stephen Silver (detail):

Amy Sol (triptych):

Marmite Sue:

Jaime Zollars:


Prices for pieces in the show range from $120.00 to $3,500.00

Other artists with pieces in the show:
Lorelay Bove, Trey Bryan, Sarah Caterisano, Alina Chau, Clio Chiang, Bobby Chiu, Meg Hunt, Richard Kirk, Mall, Ver Mar, Jake Parker, Allison Reimold, Hiromi Sato, Jared Andrew Schorr, William Stout, Angie Wang, Jing Wei, Lee White, Andrew Wright

Gallery Nucleus, 210 East Main St., Alhambra, CA, 91801. Tel:626.458.7477
Saturday, February 27, 2010 through Monday, March 29, 2010

To see some other wonderful creative things inspired by the movie, check these out:
•Tom Binns and Stella McCartney's Alice In Wonderland inspired jewelry for Disney Couture

Tom Binns & Stella McCartney's Alice In Wonderland Inspired Jewelry For Disney





As Tim Burton's anxiously awaited Alice in Wonderland gets ready to open in theaters nationwide, there are many, many tie-ins with the movie. Two of today's hottest fashion names, Tom Binns and Stella McCartney, have each designed some Alice In Wonderland Signature Jewelry for Disney (not together, but separately).



Council of Fashion Designers of America winner Tom Binns has worked his unique flair on two jewelry collections in association with Disney, which will each feature designs influenced by the story's principal characters including Alice, the Mad Hatter, the Red Queen, the White Queen and the White Rabbit.

The first collection, the Tom Binns for Walt Disney Signature line will offer a limited edition collection of six high-end jewelry pieces designed in Binns' coveted runway style; it will be available at luxury retailers and fine boutiques with a price range from $600 - $1000.

The First Collection (the more expensive pieces):


close-ups:


above: Tom Binns for Walt Disney Signature "Open for Choice" Necklace, SRP: $575. This pearl necklace, featuring a gold plated key hole with mushroom graphic inspired by Tim Burton's "Alice in Wonderland," includes a cascade of chains and key harms. The necklace measures 18" in length and includes a 4" extender.



above: Tom Binns for Walt Disney Signature "Smashing Time" Necklace, SRP: $1,000. Inspired by Tim Burton's "Alice in Wonderland" this necklace features multiple ceramic crockery charms.


detail:

above: Tom Binns for Walt Disney Signature "Roses are Red..." Necklace, SRP: $875. This statement piece, inspired by Tim Burton's "Alice in Wonderland," features the flower garden through the key hole with hematite chains, ruby pearls, light amethyst, swarovski crystals, and gold safety pins.


detail:

above: Tom Binns for Disney Couture Wrap Bracelet, SRP: $200. This silver plated wrap Mad Hatter bracelet with intertwined chains, suede includes charms inspired by Tim Burton's "Alice in Wonderland" with slight enamel accents. The bracelet measures 32" in length and features a 5" extender.


above: Tom Binns Red Queen Alice in Wonderland Heart Necklace by Tom Binns for Disney Couture, antiqued silver, red enamel and red swarovski crystal, price unknown


above: Tom Binns White Queen Alice in Wonderland Heart Necklace by Tom Binns for Disney Couture, rhodium silver, black enamel and black swarovski crystal, price unknown (above image only, courtesy of fabsugar)


The less expensive pieces

The second collection Tom Binns for Disney Couture will be for Disney's popular jewelry line and will offer 35 pieces, again all featuring Binns' unique design style. This line will also include pieces inspired by the Cheshire Cat, the tea party, the talking flower garden, and will incorporate elements such as photo inlay, lace accents and Swarovski crystals. This collection will be available at department stores and specialty boutiques with a retail price range from $50 - $250. Assorted items will also be available at select Disney Store retail locations.

Some examples from the less expensive second collection are shown below.



above: Tom Binns Red Queen Alice in Wonderland Heart Bracelet by Tom Binns for Disney Couture, $174.95


above: matching Tom Binns Red Queen Alice in Wonderland Heart Earrings for Disney Couture


above: Tom Binns Red Queen Alice in Wonderland Heart Necklace by Tom Binns for Disney Couture, hematite coated bracelet with red enamel charms, $174.95


above: Tom Binns Antique gold-plated multiple chain bracelet, $124.00. Charms include card suites, pawns, Mad Hatter hat, scissors, forest animals, mushrooms, rose buds, keys, key hole, pocket watch locks, Cheshire Cat, ''Drink Me'' vile, ''Eat Me'' cookie, crown and more


above: Tom Binns enamel and silvertone White Rabbit Clock Necklace, $74.95


above: Tom Binns simpler keyhole necklace, $79.95


above: Tom Binns matching keyhole earrings, $59.95


above: Tom Binns matching Keyhole ring, $49.95


above: Tom Binns oxidized silver plate bangle bracelet, $59.95

Stella McCartney has also created some pieces in conjunction with the films release, one of which is the limited edition Alice charm bracelet and necklace, shown below:


close up:

above: Hand made in Italy, the Alice necklace and bracelet are designed with a brass and aluminium light gold anthracite chain, the same chain used in Stella McCartney's best selling Falabella bag. The chain is adorned with plexi Alice charms such as a rabbit, a Mad Hatter's hat; a suit of: spade, club, hearts and diamond, all in Stella McCartney's usual color palette of muted pinks, nudes, taupe and brown. Additionally, pearl baubles and Swarovski crystals accents provide a feminine touch.

A collaboration with Disney Consumer Products, the Alice necklace and bracelet will be available in Stella McCartney stores worldwide next month.

SWAROVSKI

Swarovski is also launching an all new collection of jewelry pieces that will take consumers inside the world of "Underland" to commune with the unexpectedly mad and caring characters. Capturing the spirit of each character in the film, the line features a host of vintage and gothic details inspired by the outlandish personalities found down the rabbit hole, and demonstrates the attention to detail in products that are the result of the long collaboration between Disney and Swarovski. The line features 17 pieces including pendants, necklaces, rings and earrings inspired by the Red Queen, the Mad Hatter, the Cheshire Cat, the White Rabbit as well as by the film's beautiful settings including the talking flower garden and by other Alice icons such as teapots, cupcakes and keys. Ranging from $80 - $350, the line will be available at select department stores, at Swarovski retail stores and online at www.Swarovski.com, with select pieces at www.DisneyStore.com.


Some other cool Disney Alice in Wonderland tie-ins worth mentioning...

OPI Alice In Wonderland nail polishes:



Urban Decay's Alice In Wonderland Eye Shadow palette kit:



A line of Alice In Wonderland inspired clothing by Sue Wong for Disney:


And some Tees and hoodies from Disney's own line of clothes:



You can buy many of the above now here at the Disney store.

Official Tim Burton Alice In Wonderland Disney Movie site

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